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Following the official announcement by Green Motion of its intention to launch a new chilled and refrigerated van, truck and trailer rental division, it received a tremendous amount of interest from its network to operate the first pilot of the service.

Today the brand announced that the first Cool Motion locations have been assigned to seasoned car rental entrepreneurs Vinay & Viral Pala, who have been with the Green Motion brand since 2008, and have the largest number of franchised locations within the United Kingdom.

Green Motion Founder & CEO Richard Lowden said, "I am thrilled that Vinay and Viral have chosen once again to work with Green Motion and bring another innovation to market."

"Vinay and Viral are die-hard rental professionals and constantly remain focused on the development and expansion of their business, delivering a greater range of services for their ever growing customer base. I am confident that Cool Motion will be a fantastic success and is in safe hands with Viral and Vinay."

Initially the Cool Motion service will be launching at two locations in Leicester, supporting the central and north market, along with further locations launching in Scotland in Glasgow and Edinburgh.

For further information on renting chilled or refrigerated vehicles please visit

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